Beats x Disney —
Mickey’s 90th Anniversary
Beats by Dre is releasing a 90th anniversary Mickey Mouse edition of the Solo 3 Wireless headphones. The collaboration release reached across all social channels, BeatsByDre.com, and the Apple Store.
The campaign revolved around “It all started with a mouse.” This idea was the focus to editorially showcase the history of Mickey Mouse’s many iconic and nostalgic moments.